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Sport Relief 2010, a fundraising initiative from Comic Relief, is calling on digital media owners to lend their support to this year’s campaign by donating online advertising inventory or editorial space. The Sport Relief Weekend is taking place from Friday 19th to Sunday 21st March and the whole of the UK will come together to get active, raise cash and change lives.

Ads are a crucial way to get the British public to do their bit and will be calling on people to enter the Sport Relief Mile or rise to another fundraising challenge.  There will also be ads available to promote the Play section of the Sport Relief site to children.

The ultimate challenge for the public is doing the Sainsbury’s Sport Relief Mile on Sunday 21st March where hundreds of thousands of people across the UK will take to the streets and go the distance for Sport Relief. And a host of famous faces from the world of sport and entertainment will be rising to the challenge this Sport Relief including Christine Bleakley who will be doing the Thomson Sport Relief Water Ski Challenge across the English Channel and Rugby international Lawrence Dallaglio cycling around the Six Nations.

But because they promise that every penny raised directly by the public will be spent to help change lives, Comic Relief relies on other people’s generosity to help cover their costs: they need donations of online inventory and editorial space to help them encourage the nation to support Sport Relief 2010. Any offer, no matter how big or small, will make the world of difference to people living incredibly tough lives.

Comic Relief has challenged iKontakt to recruit media owners willing to run banners, leaderboards and MPUs for free between now and 21st March.

An iKontakt spokesman says: “For Red Nose Day 2009 we were blown away by the generosity of media owners, who donated thousands of impressions in what added up to a very substantial campaign.  And it’s not just the large networks, we had offers from a huge cross-section of the digital community, ranging from specialist sites such as Enterprisenation.com and Tri247.com, right up to networks like IPC Media and Conde Nast – everyone’s support really makes a difference.

Tags: sport relief